🎾 The Money Behind the Three Biggest Sporting Competitions

It’s June 30th 2025. This last six months has been a wild ride. Thanks to all of you we have grown considerably since January 1st. We have gone from:

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The numbers are crazy and the best thing is, the second half of they year we are going even bigger. Trust me on that.

Today we discuss three massive sporting competitions happening around the world currently. Two of them kick off this week….

Two massive sporting tournaments kick off this week.

1. Wimbledon (Today, Monday June 30th)

2. The Womens European Championships (Weds July 2nd)

Last year the All England Lawn Tennis Club posted record revenues for Wimbledon, turning over £406.5m for the two week event.

Wimbledon is weird. There are a fixed number of courts. There is a fixed number of playing days. There is a fixed amount of space for people to take in the matches. Yet every year they somehow manage to make more-and-more money! Last year was the first time Wimbledon crossed £400m in topline revenue and this year they expect to go even bigger. It’s a fascinating business so if you’ve ever wanted to see how Wimbledon makes money, see here:

In a more interesting manner, the Women’s European Championships will also expect record revenues with the 2025 edition beginning on Wednesday.

We won’t know the full extent of the “performance” of the tournament for some time but research from Ampere Analysis (before the tournament has even begun) states that UEFA will double their sponsorship revenue from EURO2025 compared to the last.

Amazon, Euronics, Grifols, and Visa are new sponsors to the tournament. Others, include Lidl, Unilever, and Wiesenhof bringing the total value up considerably.

What’s mad is, the sponsorship revenue for EURO2022 was just €15.3m. That feels… very low for a major championship of any kind. This year, expect that number to jump up significantly.

Look out for my video releasing tomorrow about the money behind Women’s Football.

This is a tweet posted on June 28th by The Athletic showing the distribution of the $1bn prize pot for the Club World Cup.

Let me be clear, the CWC is FIFA’s way of staving off the Super League. Lets not forget they have expanded the Champions League and made it a significantly more lucrative competition. They have also now sprinkled $1bn a year into the Club World Cup creating another way for Europe’s elite to add $80m-$100m to their annual coffers.

The famous “Super League” of 2023 promised a closed league and guaranteed revenues for the teams that played in it.

Barring any freak instances the teams at the top of this graphic will be in the Champions League and the Club World Cup every year. Yes, the Champions League is not a closed league. There is a chance you won’t participate in it some seasons (like my beloved club Manchester United). But if you’re PSG or if you’re Real Madrid you can pretty much now forecast these revenues onto your annual accounts every season.

If the consortium who formed the Super League returned now with a newer proposal do these clubs need to entertain the PR nightmare from fans in pursuit of guaranteed revenues? Or do you just continue on your path with these more lucrative club competitions?

This is happening right in-front of our eyes and I am not oblivious to it.

The saving grace here is other clubs around the world are benefitting too.

Palmeiras generated $201m in revenue in 2024. This competition has already generated $26.7m for them, which is a significant addition to their bottom line.

Similarly, $12.6m for Mamelodi Sundowns is fantastic revenue.

Fascinating stuff.

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See you next week.